BALTIMORE – October 6, 2016
New Transamerica Survey Shows Investors Identify Health as Key Component to
Their Financial Planning and Security.
Latest research-based insight also provides communications guidance for successful financial planning. New research results gathered by Transamerica indicate that the majority of investors want their\financial advisors to factor in health matters while building their financial future, and that effective communication between investors and their advisors is a key component in successful retirementplanning.
The findings are based on collaborative re-search between Transamerica and the independent Luntz Global Partners, which included focus groups held across the country, as well as data gathered in a2016 survey of 1,000 adults across the U.S. with a minimum annual household income of $75,000 and investable assets of at least $50,000.
A primary recurring theme from the consumer survey is the inherent relationship between health and wealth, with 81 percent of respondents indicating it would be “very valuable” or “extremely valuable” fora financial advisor to consider their health and potential health care expenses when building their financial strategy. And when asked what is most essential to their financial future, health was by far the most popular response (37%) – outpacing happiness (19%), security (19%) peace of mind (16%) and independence (9%). “Being aware that health is of paramount
importance to clients in building their financial security,advisors should use that know-ledge to suggest solutions that take into account the full scope of their essential long-term needs,” said Dave Paulsen, Trans-america’s chief sales officer.
Using the survey data, Transamerica has published a new resource for advisors – “The Transamerica Guide to Effectively Engaging Clients” – that provides insight, guidance and strategies on how advisors can best communicate and connect with their clients to build stronger, longer-lasting relationships.“It’s clear that better conversations result in
healthier and stronger relationships between advisors and clients when discussing their finances and financial future,” Paulsen said.
“Effective dialogue is essential in building trust and demonstrating value in order to deliver positive outcomes.”